Bay businesses need strong strategy to succeed in China

Businesses looking to secure business in China must have a strong strategy before making the trip according to a report in the latest issue of The Profit - Hawke's Bay's business magazine.

The Profit interviewed Hawke's Bay man Jim Poppelwell, who recently returned from a six year stint with a market and research consultancy in Shanghai.

Mr Poppelwell said because the market is so large that a product that appeals to a small niche market can be very successful.

"If their strategy takes this into account and marketing is targeted at the right people it could have great success."

A group of Hawke's Bay businesses and organisations led by Venture Hawke's Bay are heading to Shanghai in mid-August.

Hastings mayor Lawrence Yule is also attending.

Each day there will be a specific business sector focus including tourism, wine and food, specialised manufacturing, education and primary sector.

Also in the latest issue of The Profit is the launch of a new apple variety with innovative packaging; a multi-flight ticket suggested by entrepreneur Rod Drury; our regular expert columnists and a one-on-one interview with sportsground.co.nz founder Mike Purchas.

We also review the latest BMW; update you on major projects underway in HB and a business diary.

The latest Colliers Portfolio is also included in The Profit. 

The Profit is posted to all businesses in Hawke's Bay - if you would like an additional copy please contact Damon Harvey -  damon@attn.co.nz