Attn! > Services > Media Training

Media Attn!

When you face the national media from Hawke’s Bay, the challenges are compounded by our regional isolation. Attn! is now offering an exclusive media training opportunity that is as close to the action as you will get.

  • You will work in the TV studio where national interviews take place
  • You will see real and exclusive examples of the good, the bad and the ugly interviews that screen on national TV
  • You will be given a rare insight into how the media really works
  • You will know what makes news, who makes these decisions and why
  • You will be coached to handle press, radio and television journalists
  • You will be challenged in real life scenarios
  • You will adopt a best practice media protocol

After the training your concerns and fears about fronting media will be gone – you will know exactly what to do when the media calls, you will never duck for cover, and you will know how to deal with all the technical aspects (cameras, earpieces, microphones) that can often put you off during an interview.

We’ve teamed up the strongest PR and journalist talent available in Hawke’s Bay to give businesses, organisations and individuals the best opportunity of success when dealing with the media.

Our aim is to make sure you protect and build strong reputations when dealing with the media – where you come off as professional and well executed in any situation.

We want to help you maximise and minimise media ATTN! for you and your business or organisation.

We will share experiences from real interviews including some of New Zealand’s most influential business leaders.

You will see examples of interview blowouts and what would have been the best way to deal with these to avoid

embarrassing, costly situations.

We will tailor training to meet your needs.

The PR Advisor - Anna Lorck

With over 25 years in the PR game, Anna works with journalists every day, pitching stories, managing enquries, dealing with media issues and is there with clients when fronting cameras for both aggressive and soft interviews.

Anna believes the only way to make the most of the media – is to work with them, not against them. She always wants to see businessses and people come across well in the public spotlight.

This is a level of training you can not get anywhere else – where we will take you as close to the camera as you can get.

The Journalist - Catherine Wedd

You’ve seen her on One News reporting most nights of the week, and now Catherine Wedd is based in Hawke’s Bay.

With several years working inside one of the country’s most influential newsrooms, Catherine knows how to work interviews for the camera and how to get the toughest subjects talking.

She has a wealth of broadcasting experience having covered both national and international news stories for TVNZ and the BBC in London. Catherine has also worked in radio at NewstalkZB and MediaWorks.

She has covered national and interenational news stories, events and foreign correspondence and has a wealth of national and international broadcasting expereince. She has also worked for BBC World in London and NewstalkZB.

A graduate from Canterbury University with a Law degree and Bachelor of Arts, majoring in Political Science, she has a post-graduate Diploma in Journalism from Auckland University of Technology.

Basic Media Training

An introduction half-day workshop ideal for beginners or as a refresher in preparation for undertaking an interviewing practical session. This will give you a solid understanding of the media and the basics for developing a proactive media relations company protocol. The session will cover:

  • What makes news and how the media works
  • What to do when the media calls
  • Training in media protocol
  • Proactive media policy

Suitable for small group or individuals.

Practical Media Training

For those who have undertaken basic training, or who need to improve their existing practical knowledge and skills. This practical workshop covers:

  • Refresh basic interviewing technics
  • Skills for dealing with media
  • Training in media protocols
  • Interviews to camera in studio

Half day session suitable for individuals, full day for small groups.

Advanced Training

For those who are likely to front the media in an interview, studio, live to camera or a crisis. Full day one-on-one training practical session covering:

  • Dealing with media in hostile situations
  • Interviews for print, radio, television
  • Interview analysis and feedback
  • Exclusive viewing of when interviews go wrong
  • Tricks behind how journalists get these stories
  • Execution of correct media protocols

Suitable for all individuals who will represent their organisation to media

Media Crisis Training

Development of a media crisis scenario where Executive Mangement and communications staff are put to the test. Full day session that will see the team placed under intense media pressure:

  • Recorded, live to camera and in studio
  • Story played out in a television report throughout the day
  • Review, report and analysis feedback
  • Development of robust and tested media policy

Suitable for every company or organisation

 

Please contact Anna Lorck at 06 878 3196

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