Founded by Anna and Damon in 2003, the business has been involved in many of the region’s most significant public campaigns. The team has also supported many of the region’s most high profile brands and has been instrumental in the development of many local businesses.
Although digital and social media are new(ish) the reliance on compelling content and great story telling hasn’t. As professional journalists and copy writers – we know that content is KING (or QUEEN). Your content needs to be engaging, compelling, exciting, informative, imaginative while at the same time SIMPLE. That’s our expertise – to bring your brand and business to life using a wide range of communication and marketing tools.
We have an experienced team of PR, marketing and communications specialists, designers, web developers and videographers at the ready.
Lastly – we’re LOYAL & LOCAL. Over the years we have supported many local not for profit organisations. We’re proud to be involved with the likes of the Hawke’s Bay Basketball Academy (developing youth), The Jarrod Cunningham Youth Sport Trust, Sport Hawke’s Bay, Hawke’s Bay Rugby among many others.
Anna Lorck has spent her life championing and campaigning for Hawke’s Bay, business, industry and the community. With over 25 years in the communications and media PR game, Anna has earned a reputation for breaking through regional boundaries,ensuring those in the provinces get their stories told across New Zealand and internationally.
Anna served seven years as an elected board member of Hawke’s Bay Chamber of Commerce. She is on the advisory committee for the Hawke’s Bay Primary Sector Awards and is a Graduate of the Kelloggs Rural Leadership Programme.
Anna was a founding director of Attn! and now works as a consultant in the business.
Damon is a well respected strategic adviser providing sound business direction and communication and marketing solutions to a wide range of local and national companies. His background is in journalism, PR, sport sponsorship and marketing.
He’s the editor and publisher of The Profit – Hawke’s Bay’s leading business magazine. He has also worked within the sports, retail and tourism sectors. Damon is chairman of Sport Hawke’s Bay, co-chair of the Jarrod Cunningham Youth Sport Trust and an adviser for the Paora Winitana and Paul Henare Basketball Academy.
Damon was also appointed as a councillor to the Hastings District Council in October 2016. He represents the Hastings & Havelock North Ward and chairs the Economic Development and Urban Affairs portfolio.
In his spare time he loves surfing, mountain biking, working out at Crossfit Firstlight. He is married to Anna and together they have five girls!
With an extensive background in design including working as a production designer and art director at TVNZ, Julia brings a wealth of experience to the team. Passionate about advertising and everything design related she lives and breathes fonts and colour palettes and thrives on creative challenges. Guaranteed to deliver informed, long-lived design solutions.
Robin is an experienced web developer who helps us create great looking websites that exceed the expectations and requirements of both the website owners and website users. Robin has built web solutions in many different industries and has the techie know how to craft the solutions to fulfil your needs.
Kem specialises in advertising and has a wealth of marketing experience. She is often out and about getting Attn! for clients and is a familiar face with Hawke’s Bay media and businesses. She started working in radio and then moved into newspapers, where she has over 20 years advertising, sales and promotions experience. Kem does a lot of media buying and booking for clients. Give Kem a call if you are looking to lift your business profile and advertise more effectively.
John is our world class videographer who will bring your story to life, filming editing and producing some of Hawke’s Bays best business stories.